The original Eliminator LaserScope established Burris as the unequivocal expert in automated trajectory compensation. The ability to determine the distance to your target, calculate the trajectory — even on steep uphill and downhill shots— then illuminate the perfect holdover dramatically increased shooter confidence and ability in the field.
The Eliminator III provides expert shooters with a level of sophistication only imaginable before now. With its X96 reticle technology, the Eliminator III provides even more accuracy, more range and a method of windage compensation at any magnification. The Eliminator II incorporates the X38 reticle providing accuracy at any magnification.
Big Book Catalog, Issue:67, Page:274
Sinclair, Issue:5A, Page:189